3rd Street Crossing

A Digital Convergence of Art, Advertising, and Retail

Dream Outdoor’s unique exterior digital OOH display has transformed the bustling 3rd Street and Mariposa Avenue intersection into a new hybrid of art, advertising, and retail. The curved exterior media facade complements the location’s primary corner with a dynamic integrated facade, offering brands large-scale opportunities to make an impact on the area’s millions of daily commuters.

A Seamlessly Integrated Display in a Bustling Central Thoroughfare

Located in the heart of central Los Angeles, 3rd Street Crossing is situated at the gateway of Downtown LA, connecting to affluent residential and commercial districts to the west and engaging millions of daily commuters. StandardVision and Dream Outdoor provided a turn-key media scope including design, fabrication, installation, and media sales strategy. A key component of the system is SVRunner, StandardVision’s powerful and flexible content management software, which is built to be tailored to any system design while remaining user friendly for a streamlined digital advertising experience.