About Us
Dream Outdoor’s unwavering dedication to delivering expansive, innovative, and future-forward solutions provides our clients with limitless opportunities to reach new audiences.
As trailblazers in the DOOH space, we are redefining the landscape itself through our iconic landmark platforms and immersive experiences that transcend the traditional model.
Steele Weniger
CEO/FOUNDER
Steele is a visionary OOH executive based in both NY and LA. His journey began as an entrepreneurial innovator, successfully launching and managing a diverse portfolio of restaurants, nightlife venues, open-air experiences, and media platforms. In late 2007, Steele joined forces with the iconic Van Wagner Outdoor, rapidly rising to VP of Sales through his bold leadership and forward-thinking approach. After the 2014 acquisition by Outfront Media, Steele transitioned to Vice President of LA’s National team, seizing every opportunity to elevate the OOH community and create powerful brand connections. In September 2023, Steele took a transformative step, leaving his role at Outfront Media to fulfill a lifelong ambition—founding Dream Outdoor. With an unwavering focus on shaping the future of digital out-of-home (DOOH), Steele is driven by a relentless passion to deliver innovative, creative, and future-focused solutions for brands. His mission is simple yet profound: to ensure brands have access to the most dynamic and cutting-edge media landscapes, inspiring bold possibilities and unforgettable impact.
Connor Underwood
VICE PRESIDENT, OPERATIONS
Connor Underwood is the Vice President of Operations at Dream Outdoor, based in Los Angeles. With over 6 years of experience in the Out-of-Home (OOH) advertising industry, he began his career at Captivate, where he gained a strong foundation in OOH and digital advertising. He later joined Outfront Media on the National Sales Team, managing multi-million-dollar strategic accounts. At Dream Outdoor, he oversees and manages all sales and business operations. He is passionate about the dynamic nature of OOH) and enjoys coordinating impactful campaigns across some of the country’s most iconic advertising placements. His work is heavily focused on operational efficiencies to drive organizational growth, onboard new assets, and exceed sales goals. Looking to the future, his goals include expanding the company's footprint across the nation while introducing unique activations across various markets.
Kris Bistre
VICE PRESIDENT, EAST COAST SALES
Kris Bistre, Vice President of East Coast Sales at Dream Outdoor, is based in New York City and brings over 12 years of expertise in out-of-home advertising to his role. Beginning his career at Vector Media, Kris excelled in selling large format transit advertising, taxi top displays, and both static and digital billboards. His leadership in spearheading innovative experiential campaigns underscores his commitment to forward-thinking marketing solutions. In his current position, Kris oversees and activates the expansion of East Coast partnerships, leveraging his extensive industry knowledge to fuel growth and consistently deliver exceptional client results. Energized by the future, Kris is excited to drive Dream Outdoor’s growth as it ventures into bold, new directions.
Belle McDougald
NATIONAL SALES & MARKETING EXECUTIVE
Belle McDougald is a National Sales and Marketing Executive at Dream Outdoor, based in Los Angeles. She began her journey in experiential marketing, where she helped orchestrate campaigns in New York and Los Angeles, igniting a passion for out-of-home advertising’s unique ability to captivate audiences. Her transition into operations deepened her understanding of the intricate processes behind successful campaigns. She is inspired by the ability to blend art, activation, and cutting-edge technology, all while building meaningful relationships and collaborating to bring incredible visions to life. Looking ahead, Belle is committed to growing professionally, nurturing client partnerships, and continually pushing the creative boundaries this dynamic media offers.
Andreea Damaris
NATIONAL SALES EXECUTIVE
Andrea Damaris is a National Sales Executive at Dream Outdoor, based in Los Angeles. With eight years’ experience at Red Bull, followed by five years at the Artist Partnership Group, Andreea has honed her expertise in crafting compelling advertising campaigns that resonate powerfully with diverse audiences. Her tenure with the Artist Partner Group allowed her to collaborate with high-profile creatives and forge strategic sponsorships, significantly enhancing her ability to drive sales and build brand partnerships. Passionate about merging cutting-edge ideas with strategic execution, Andreea excels at delivering innovative solutions that elevate brand experiences. She is dedicated to expanding her professional influence, fostering strong client partnerships, and boldly pushing the creative boundaries of the advertising landscape.
David Yacullo
ADVISORY BOARD MEMBER • Dream Outdoor
David Yacullo is a veteran OOH Executive based in NY. Dave began his career with Outdoor Services Inc. (OSI) which was acquired by Interpublic. In his 12 year tenure with OSI, Dave rose through ranks by winning business and enlarging the companies footprint across North America. After OSI, Dave established Outdoor Media Group (OMG), which was acquired by Omnicom. During his 13 years as CEO, Dave grew OMG into the largest OOH specialist in North America. In 2019, Yacullo joined forces with legendary Van Wagner Outdoor, where he was a Partner serving as CRO. After a successful divesture to Outfront in October of 2022, Dave continues his work as Owner/Chairman of OOH specialist, Outdoor Solutions, with offices in Las Vegas and New York. Dave is active in industry initiatives and sits on several advisory boards.
