Wilshire grand

A Digital Advertising Beacon Above the LA Skyline

Piercing the Los Angeles skyline and claiming the crown as the tallest building west of the Mississippi, the Wilshire Grand Tower is a digital advertising icon at the heart of downtown Los Angeles. The narrative lighting on the tower is woven into the architectural structure and is visible from a 22-mile radius around Los Angeles. The content is programmable on demand for an infinite variety of custom color choreographies in support of holidays, local sports, business sponsorships, and newsworthy events. In addition to solid colors and simple gradient colors, the lighting design is also a fully-functional three-dimensional display capable of playing back full-motion video. The result is a beacon of light and media that will forever define the Los Angeles skyline.