Melrose Crossing

A Digitally-Driven Experiential Retail Space in the Heart of Hollywood

StandardVision collaborated with Wilshire Construction, Lahmon Architects, consultants GRCLA, and engineers SY Lee Associates and Castle Structural Engineering to transform the lively Melrose & Spaulding intersection in the heart of West Hollywood into a technology-driven hybrid of art, advertising, and retail. With the goal of enriching the community through placemaking, the StandardVision team employed its expertise in LED technology to reshape the concept of shared experiences driven by art and technology.

Innovative Shared Experiences Driven by LED Technology

Melrose Crossing’s 600 sq ft curved exterior media display complements the building’s primary corner with a dynamic integrated facade, while a 450 sq ft immersive interior display measuring creates limitless opportunity for pop-ups, activations, and takeovers from brands and artists alike. Complemented by the adjacent sleek gallery space of Vellum LA, Melrose Crossing represents the ways in which technology platforms can enhance our communities through innovative retail and art activations which support and elevate brick and mortar businesses.

Branded Digital Experiences Built for the Community

With communities seeking shared experiences now more than ever, bespoke digital technology is a vehicle which brands can employ to create memorable and immersive activations that inspire new audiences. StandardVision and Dream Outdoor’s unique approach to experiential design delivers innovative and future-forward concepts for brand installations, fueling the vision from design to execution.