Kurve LA

An Activated Destination for Iconic Media Advertising

StandardVision and Dream Outdoor transformed the Kurve LA development at the bustling Wilshire and Vermont thoroughfare into a new hybrid of digital advertising, art, and retail. Enriching the area’s dense mix of historic buildings and contemporary complexes with innovative and vivid advertising opportunities, the unique digital displays at Kurve LA place brands at the forefront of one of Los Angeles’s busiest districts, and elevate the location into a premiere residential destination. 

Innovative Digital Advertising Experiences in One of LA’s Busiest Thoroughfares

With a focus on bringing iconic advertising to the area’s residents and innumerable metro commuters and motorists alike, StandardVision provided the design concept for several custom displays to define the building as a new digital landmark. Offering multi-directional viewing points, Kurve LA generates over one million daily impressions in one of the most densely traveled intersections in all of Los Angeles. A digital beacon for commuters and pedestrians alike, the facades at Kurve LA leverage the best of the commuter, consumer, and community experience.